We all know that so many people deserving of their jobs, and the benefits provided by those jobs, are finding themselves in the unemployment line. I need not tell you that many families are suffering.
A couple of months ago, Archway Cookies (mmm….cookie goodness) closed up its business in Ohio and sent 300 people into a rough economy without their jobs.
Enter Lance. (I love their peanut bars and peanut butter crackers…the orange crackers, of course.)
When it promised to reopen the bakery, Lance gave all 300 former Archway workers a $1,500 prepaid debit card.
“I was crying,” Devan says of the gift. “I am like, ‘What are these people doing? They don’t know me. They don’t know us. They don’t know any of the Archway people. And they are giving each and every one of us $1,500.’ “
Sexton — the woman who’d been preparing her kids for a meager holiday — says of the $1,500 gift: “It was awesome. My first thought was, ‘I can give my kids a Christmas.’ “
David Singer, CEO of Lance, says the gift cards were a way of letting Ashland know the new owners are different. “We wouldn’t do it willy-nilly,” Singer says. “We do want to make money. But this is the pool of folks that we intend to hire. We just wanted to let them know who we were.”
The 60 workers rehired so far are earning their previous salary and retained their seniority. They also were provided health insurance from day one.
The bakery now produces Lance cookies that are sold to big chains like Target and Wal-Mart. But production of Archway cookies is scheduled to resume soon. Lance has told the employees that it hopes to have the plant fully operational by the end of 2009 — that is, five lines of cookies being produced simultaneously.
So, folks, the next time you want some snacks, give Lance your business. 🙂